{"id":4305,"date":"2026-07-22T17:56:58","date_gmt":"2026-07-22T17:56:58","guid":{"rendered":"https:\/\/upcorn.agency\/?post_type=cases&p=4305"},"modified":"2026-07-22T18:14:18","modified_gmt":"2026-07-22T18:14:18","slug":"gardener-seo-migration-case","status":"publish","type":"cases","link":"https:\/\/upcorn.agency\/en\/case\/gardener-seo-migration-case\/","title":{"rendered":"Gardener Case Study: Website Migration with Zero Traffic Loss + Growth"},"content":{"rendered":"\n

Project Overview<\/h2>\n\n\n\n

Client:<\/strong> Gardener<\/a> \u2014 a landscape design, landscaping, and garden maintenance company serving Lviv and the surrounding region. 9+ years on the market, 500+ completed projects. Niche:<\/strong> Landscape design, local business (Lviv region, Ukraine) Timeline:<\/strong> 6 months of work Agency:<\/strong> UPCORN AGENCY<\/p>\n\n\n\n

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What the Client Came With<\/h2>\n\n\n\n

The client approached us with a very specific request: migrating the website from another CMS<\/strong>. This is one of the riskiest moments in any website’s life \u2014 statistically, a large share of migrations end in months-long traffic drops, and sometimes in a complete loss of hard-earned rankings.<\/p>\n\n\n\n

For a local business where organic search is the primary source of customers, a drop like that means a direct loss of inquiries and revenue. So the number one requirement was clear: preserve everything that had already been built<\/strong> \u2014 and only then scale.<\/p>\n\n\n\n

Why Migration Is a Risk<\/h2>\n\n\n\n
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  • Changing the URL structure without proper redirects wipes out link equity and page rankings.<\/li>\n\n\n\n
  • A new CMS can introduce technical issues: duplicates, broken links, speed or indexing problems.<\/li>\n\n\n\n
  • Google re-evaluates a website after a migration \u2014 and any mistake during this period costs far more than usual.<\/li>\n<\/ul>\n\n\n\n

    What We Did<\/h2>\n\n\n\n

    Phase 1. Migration with Zero Loss<\/h3>\n\n\n\n
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    1. Pre-migration SEO audit<\/strong> \u2014 we documented current rankings, traffic, and every indexed URL along with its value, creating an exact “map” of what could not be lost.<\/li>\n\n\n\n
    2. Redirect map<\/strong> \u2014 we set up page-by-page 301 redirects from old URLs to new ones, preserving the link equity of every page.<\/li>\n\n\n\n
    3. Metadata and content transfer<\/strong> \u2014 titles, descriptions, headings, and optimized copy moved to the new CMS without distortion.<\/li>\n\n\n\n
    4. Post-launch technical monitoring<\/strong> \u2014 we tracked indexing, Search Console errors, and page speed, promptly resolving every technical issue on the new CMS.<\/li>\n<\/ol>\n\n\n\n

      Phase outcome:<\/strong> the website migrated with no drop \u2014 traffic and rankings were fully preserved.<\/p>\n\n\n\n

      Phase 2. Growth After Migration<\/h3>\n\n\n\n
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      1. Expanding the site structure<\/strong> \u2014 we created new pages targeting commercial queries: individual services (lawn installation, paving, automatic irrigation, garden maintenance) and local landing pages for towns across the Lviv region.<\/li>\n\n\n\n
      2. Optimizing the new pages<\/strong> \u2014 we worked through keyword research, content, internal linking, and metadata for every new page.<\/li>\n\n\n\n
      3. Continuous analytics<\/strong> \u2014 we monitored rankings and user behavior, doubling down on the pages showing the strongest momentum.<\/li>\n<\/ol>\n\n\n\n

        Phase outcome:<\/strong> the new pages reached the top of Google for commercial queries and began consistently bringing leads into the business.<\/p>\n\n\n\n

        Results After 6 Months<\/h2>\n\n\n\n
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        • The migration went through with zero losses<\/strong> \u2014 a rare outcome: the website didn’t just preserve its traffic, it grew it after the move.<\/li>\n\n\n\n
        • New pages in the TOP<\/strong> \u2014 service pages and local landing pages secured top Google positions for target queries.<\/li>\n\n\n\n
        • Consistent organic leads<\/strong> \u2014 SEO became a stable channel of inquiries for landscape design services.<\/li>\n<\/ul>\n\n\n\n
          \"\"<\/figure>\n\n\n\n

          All target keywords in the TOP 10!<\/p>\n\n\n\n

          \"\"<\/figure>\n\n\n\n

          Client Testimonial<\/h2>\n\n\n\n
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