{"id":3901,"date":"2026-05-29T13:53:38","date_gmt":"2026-05-29T13:53:38","guid":{"rendered":"https:\/\/upcorn.agency\/en\/?post_type=cases&p=3901"},"modified":"2026-05-29T14:52:02","modified_gmt":"2026-05-29T14:52:02","slug":"zoogvpn-aso-case-app-store-google-play","status":"publish","type":"cases","link":"https:\/\/upcorn.agency\/en\/case\/zoogvpn-aso-case-app-store-google-play\/","title":{"rendered":"ZoogVPN ASO Case: +153% Downloads"},"content":{"rendered":"\n

Niche:<\/strong> VPN app (B2C) Stores:<\/strong> App Store + Google Play Period:<\/strong> 5 months of work Agency:<\/strong> UPCORN AGENCY<\/p>\n\n\n\n

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Results<\/h2>\n\n\n\n

Over 5 months of work, downloads grew from 54,500<\/strong> (September-December 2025) to 138,000<\/strong> (December 2025 – March 2026). That’s +153% organic growth<\/strong>, driven primarily by App Store Search.<\/p>\n\n\n\n

Metric<\/th>Before<\/th>After<\/th><\/tr><\/thead>
Downloads for the period<\/td>54,500<\/td>138,000<\/td><\/tr>
Organic growth<\/td>–<\/td>+153%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

The growth was achieved without aggressive performance spend: the main driver was systematic ASO across both stores at once, with continuous expansion into new markets.<\/p>\n\n\n\n

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The challenge<\/h2>\n\n\n\n

ZoogVPN is a classic B2C product in the highly competitive VPN niche, where store search visibility directly determines download volume. The task: grow organic installs through the App Store and Google Play while scaling the brand’s presence into new locales.<\/p>\n\n\n\n

What we did: 5 months, step by step<\/h2>\n\n\n\n

Month 1 – Foundation<\/h3>\n\n\n\n

We started with a full competitor analysis and research into users’ search intent. We collected keywords for 6 locales at once across both stores (App Store and Google Play) and prepared metadata for each. In parallel: we wrote the brief for the copy and new locales, built a 3-month In-App Events content plan, and prepared a designer brief for A\/B testing screenshots. We kicked off link work (crowd marketing and publications on relevant blogs) and submitted the first App Store featuring request.<\/p>\n\n\n\n

Month 2 – Expansion and first traffic<\/h3>\n\n\n\n

We expanded coverage by 3 more locales: keywords, metadata, and copy for the App Store and Google Play. We published the first In-App Events. We connected incentivized traffic buying for priority keywords. We continued link building and featuring submissions, and prepared the first keyword-movement report.<\/p>\n\n\n\n

Month 3 – Visual optimization and CPP<\/h3>\n\n\n\n

We continued entering new markets: 3 more locales with keywords, metadata, and translated copy. We published localized screenshots and localized their captions for every locale already in work. We created 2 Custom Product Page (CPP) variants for the App Store. We continued In-App Events, link building, and incentivized traffic.<\/p>\n\n\n\n

Month 4 – Testing on English-speaking markets<\/h3>\n\n\n\n

We ran a metadata test on 4 English-speaking locales. We added 3 more new locales with the standard scope of work: keywords, metadata, copy. We refreshed the In-App Events calendar for the next 3 months. In parallel, link building, incentivized traffic, featuring, and the monthly report continued.<\/p>\n\n\n\n

Month 5 – Scaling and iPad<\/h3>\n\n\n\n

We kept adding new markets: keywords, metadata, copy, and translations for 3 locales. We published a new wave of localized screenshots. We prepared a CPP brief for iPad. We continued the standard cycle: In-App Events, link building, featuring, report.<\/p>\n\n\n\n

Growth tools<\/h2>\n\n\n\n