Case Study Marie Fresh Cosmetics
5x traffic growth and entry into AI search.
Client & Task
Marie Fresh Cosmetics — is a Ukrainian natural cosmetics brand actively expanding in the eCommerce segment and exporting products abroad.
Increase organic traffic, boost visibility of commercial pages, and appear in AI search results without additional ad spend.
Results
by 5 times
organic traffic increased
Stable clients
without investments in paid advertising
1000 clicks
per day
Key Actions
Shift in SEO Strategy.
Moved away from blog orientation and focused on commercial pages and categories. Expanded the site structure for transactional queries.
Technical optimization.
Fixed all critical issues (indexing, duplicates, markup, site speed) — the site now meets modern SEO and Core Web Vitals requirements.
Full On-Page Optimization.
Updated all meta tags, headings, texts, and improved internal linking structure and usability.
AI Analytics.
Connected AI-based analytics systems to track user behavior and show the real impact of SEO on purchases.
New Link-Building Strategy.
Launched regular acquisition of external links from niche resources — not only for ranking growth, but also for AI search visibility. Optimized both the quality of referring domains and the semantic context around the links, which positively affected indexing in new AI systems.
Result:
- Growth from 200 to 1,000 clicks per day
- Increase in orders from organic search
- Higher positions for commercial queries
- Presence in AI search responses
- Consistent stream of clients without paid advertising
Conclusion.
Systematic work on structure, technical foundation, links, and AI optimization enabled the brand to go beyond classic SEO and continue gaining traffic even in the new AI-powered search interfaces.
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