Case Study – SEO for B2C, platform promotion

A real case: SEO promotion of an EdTech SaaS product

Link building

Content strategy

Technical SEO

Main work stages and achievements

1. Semantic core and content strategy

Research of keywords: over 20,000 keywords have been collected.

Keyword clustering: target pages have been identified for high-frequency (TOP categories), medium-frequency (informational articles) and low-frequency (long tail) keywords.

2. Content creation

Target content: commercial landing pages.

Guest content: publications on educational blogs and websites with links to the SaaS platform.

Localization strategy: developing content in different languages for an international audience.

3. Technical optimization

SEO-friendly website architecture.

Microdata: added data structuring (Schema.org) for courses, articles, ratings, and reviews.

Speed optimization:

Image compression
Content delivery network (CDN)
Lazy loading for dynamic elements

4. Link strategy

External links:

Publications on authoritative EdTech resources
Creation of partner articles with educational platforms

Internal linking:

Logically linked pages of courses, tools, and blog articles

5. Analytics and regular improvements

Results tracking:

Regular monitoring via Google Analytics and Google Search Console
Identifying popular articles and updating them to maintain search rankings
A/B testing:
Testing different versions of product pages (with CTA, without CTA)
UX optimisation to increase conversion from organic traffic

Key achievements

Traffic scaling: organic traffic grew from 0 to 800,000 in 18 months thanks to content and technical updates.
Conversion improvement: the implementation of strategies reduced the bounce rate to 20%.
Top positions in search results: the SaaS platform’s pages reached the top 3 for key queries.
Залучення міжнародної аудиторії: 100% трафіку — з інших країн завдяки локалізованому контенту.

Conclusion

A competent SEO strategy combined with relevant content creation, technical optimization, and a quality link campaign enabled the SaaS product in the EdTech niche to reach the international level and attract hundreds of thousands of users.