Case Study: Increasing Client Traffic from AI Search
AI traffic refers to visits coming from answers and summaries in Google AI Overviews, ChatGPT, Perplexity, and other AI-powered search systems.
Client tasks
Go beyond traditional Google organic traffic and gain additional visibility in emerging AI search systems (Google AI Overviews, ChatGPT, Perplexity).
Results
500 clicks
per day from AI Search
3200%
growth in AI Search traffic
Key Actions
What we did to ensure presence in AI-generated answers:
Added llms.txt for AI crawlers.
Performed technical optimization considering new types of AI bot indexing.
Acquired backlinks focused not only on SEO but also on AI source coverage (“TOP,” “Best,” etc.).
Optimized content with clear answers, summaries, structured H1–H3, and FAQs.
Added expert insights and brand mentions.
Set up AI analytics to track who cites the site and where in AI-generated responses.
Our clients’ results:
B2C platform:
B2B lead generation tool:
B2B loyalty platform:
Services:
Conclusions:
The websites began to appear regularly in AI search results, which led to an increase in organic traffic and additional leads from new channels that are now actively growing.
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